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MORINAGA SILKEN-FIRM TOFU
Creative Director
Maya Mileti
Client
Morinaga Silken-Firm Tofu
Date
2022
Project type
Conceptual
This project aims to redesign the packaging for Morinaga Silken-Firm Tofu, a popular tofu brand known for its quality and versatility. The goal is to create a fresh, modern design that reflects the brand's commitment to quality and sustainability while also appealing to a wider audience.
The new packaging will focus on enhancing the product's shelf appeal and communicating its key attributes more effectively. This will involve redesigning the logo, typography, color scheme, and imagery to create a cohesive and visually appealing package that stands out on the shelves.
Additionally, the redesign will incorporate sustainable packaging materials and practices to align with the brand's values and attract eco-conscious consumers. This may include using recyclable materials, reducing packaging waste, and communicating the brand's sustainability efforts on the package.